How Comfortable Are You Really That Your Wealth Serves You And Your Family?

Help I’m Rich helps you gain control over your wealth and manage your valuable assets by optimizing your relationship with your Private Bank.




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Overview of Ethority

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Chapter One

How to Use Ethority

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Chapter Two

How to Use Ethority

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Chapter Three

How to Use Ethority

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Chapter Four

How to Use Ethority

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Bassam Salem, Chief Executive Officer, Asia Pacific Citi Private Banking

“I have seen many books that cover every aspect of the financial industry – simple pamphlets and professional thick bibles on specific topics. What Stoute achieves in this book is an easy to read summary of all topics condensed in one book. All you need to know about private banking is explained in layman terms. It is insightful and comprehensive. Whether you are an aspiring private banker or a new high net worth individual, this book is a must.”

Francis Koh, Director of MSc in Wealth Management Programme, Singapore Management University

“This is a book written by an accomplished private banker with a mission to help the ‘rich’, who should leverage on private banking services to achieve peace of mind. Stoute encourages every high net worth individual to develop a trusting relationship with his/her relationship manager— a relationship which is nurtured through self-awareness of what and how to invest, as well as deep appreciation of how the relationship manager can add value through investment competence and reliable services. This book is highly recommended for the ‘rich’ and for aspiring private bankers who need to know how to help the ‘rich.’”

Marcel Kreis, former Head of Private Banking, Asia Pacific, Credit Suisse; Chairman, Hubbis

“If I were a private client, I would want to read a book like this before deciding which private bank to use and what to get out of the relationship. As someone who has been in the industry for more than 35 years, I think this gives great insight into the reality of private banking and what being a client is like in today’s financial landscape.”

Michel Longhini, Global CEO, UBP Private Banking

“This book is an essential reading as it summarizes all the financial, soft and psychological skills Private Bankers must have in order to be ‘eligible’ in this competitive sector. Thanks to Stoute for this essential contribution, which should be mandatory in all wealth management education programs, and a very useful reading material for all high net worth individuals who need help.”

Peter Vandekerckhove, Member of the Board of Directors, BNP Paribas Fortis

“Always insightful and a must for every high net worth client or industry professional. Stoute clearly writes out of a rich professional background and has the ability to go quickly from concept to real life situation. Good content, well written. A standard for the industry.”

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About The Author

Kees Stoute

Kees Stoute established Sonam – a Private Banking training and consultancy firm – in 2012. Prior to that he was the Managing Director of EFG Bank in South East Asia. EFG Bank is the Swiss private banking subsidiary of EFG International, which is one of the larger ‘pure play’ Private Banks in Switzerland.

Kees Stoute has a distinguished career spanning the academic, IT & Operations and private banking sectors, and has been based in Asia for almost 19 years (mostly Singapore), before he moved back to The Netherlands in 2012.

As an experienced private banker, Kees Stoute served at MeesPierson from 1992 to 1996 as its regional head of IT. In 1996, he was promoted to the position of Chief Operating Officer of Fortis / MeesPierson in Singapore. In this position, he became a member of the Regional Management Team of MeesPierson Private Banking Asia. In April 2000, he moved on to become the Managing Director of the Business Line Private Banking and Trust in Asia for MeesPierson and in 2002, he was (in addition) promoted to Managing Director of the legal entity MeesPierson Asia Ltd in Singapore. 

From mid-2004 to June 2005, he was a member of the Fortis Asia Bank Management Council. When Fortis acquired the London-headquartered Dryden Wealth Management in 2005, Kees Stoute was appointed its global CEO and Chairman with the mandate to integrate this company into Fortis.

In 2007, Kees moved to the position of Managing Director EFG Bank Singapore, where he remained in charge until April 2012. He left EFG Banking to set up and develop Sonam.

In 2011 Kees Stoute became one of the first in Singapore to be certified by the regulator in Singapore (IBF) as Financial Industry Certified Professional (FICP – Role Model 6). In the same year, he was also invited to participate in the Private Banking Industry Group, a consultative forum which was established by the Monetary Authority of Singapore (MAS) to further strengthen the competency and market conduct standards of the Private Banking industry in Singapore.

In 2012, Kees Stoute became the inaugural winner of the Hubbis Recognition of Excellence in Asian Wealth Management Award.

Click here to listen to the exclusive interview by Hubbis about Help I’m Rich.

Click here  to read an exclusive preview chapter of Help I'm Rich.

Click here to read a recent article by Kees Stoute which discusses the relationship between private banks and their clients.


The author of Help! I’m Rich, Kees Stoute, offers various training programs and workshops through his company Sonam. Please visit for more information

Next Generation Financial Education Program
The Next Generation Financial Education Program aims to provide the participants with a basic level of wealth management knowledge, thus preparing them for taking on responsibilities with regard to the management of the family wealth. Target audience: Children of high net worth individuals (age range 20-27 years old).
Focus on value program
Private Banking is an industry that adds much value to the lives of the rich, as illustrated in the book Help! I’m Rich. For any practitioner to be truly value-adding it is essential to have a high-level awareness of the value-adding potential of both him/herself and the industry in general. This program contributes to increased awareness and as such to an increased focus on value. Target audience: Private Banking practitioners.
Wealth Psychology Workshop
Insight in the connection between psychology and wealth, enables the Private Banking practitioner to add value beyond the scope of just the technicalities involved in wealth management. As such the practitioner will be in a stronger position to develop a trusted (=long-term profitable) relationship with his high net worth clients. This workshop contributes to an increase in the awareness of the psychological aspects of being rich. Target audience: Private banking practitioners.

Contact Kees Stoute

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